Paid Sessions
31,500
7.1%MoM
Selected Work
In-house and founder-built work across B2B SaaS and ecommerce. Company names and sensitive information are anonymized where necessary; interface previews may use representative data.
Home/Growth Reporting Workbook/Executive Summary
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Date Range
May 1 – May 31, 2025
Compare To
Last Month
Business Unit
All
Channels
All Paid Channels
Data updated
June 1, 2025 at 8:05 AM
Counts reflect activity during the selected date range. Conversion rates use records that exited each stage during that period.
Overview
Leads Created
1,260
9.6%MoM
MQLs Created
420
16.7%MoM
SQLs Created
126
20.0%MoM
Opportunities Created
42
16.7%MoM
Closed Won
12
20.0%MoM
Closed Lost
18
10.0%MoM
Paid Acquisition Efficiency
Total Spend
$138,600
5.0%MoM
CPL
$110
4.2%MoM
CPMQL
$330
10.0%MoM
CPSQL
$1,100
12.5%MoM
CPOpp
$3,300
10.0%MoM
Sourced Pipeline
$1.01M
21.7%MoM
Avg. Pipeline / Opp
$24.0K
4.3%MoM
Pipeline ROAS
7.3x
1.0xMoM
Stage Conversion
| Transition | Advanced / Resolved | Conversion rate |
|---|---|---|
| Lead → MQL | 420 / 1,280 | 32.8% |
| MQL → SQL | 126 / 414 | 30.4% |
| SQL → Opportunity | 42 / 141 | 29.8% |
| Opportunity → Closed Won | 12 / 30 | 40.0% |
Win rate: 40.0%, up 6.7 points MoM from 33.3%.
Conversion rates use records that exited each stage during the selected date range.
Channel Spend Pacing
| Channel | Target | Actual | Pacing | Pipeline ROAS | Sourced Pipeline |
|---|---|---|---|---|---|
| Paid Search | $50,000 | $48,500 | 97% | 8.0x | $388,000 |
| $32,000 | $31,360 | 98% | 6.0x | $188,160 | |
| Review Sites | $18,000 | $18,360 | 102% | 10.5x | $192,780 |
| Paid Social | $16,000 | $14,720 | 92% | 4.5x | $66,240 |
| Content Syndication | $11,000 | $10,450 | 95% | 6.0x | $62,465 |
| Retargeting | $10,000 | $8,900 | 89% | 8.5x | $75,650 |
| Video | $8,000 | $6,310 | 79% | 5.5x | $34,705 |
| Total | $145,000 | $138,600 | 96% | 7.3x | $1,008,000 |
Channel Performance: Spend vs Pipeline ROAS
Campaign Calendar
May 2025
Filters
MON
TUE
WED
THU
FRI
SAT
SUN
28
29
30
1
New Collection Launch
2
3
4
5
Welcome Series
6
7
8
Browse Abandon Reminder
9
10
11
12
SMS: Weekend Offer
13
14
15
Promo: 20% Off
16
17
18
19
20
Post-Purchase Thank You
21
22
Product Review Request
23
24
25
26
27
Win-Back Series
28
29
SMS: Win-Back Reminder
30
31
1
Launch
Email
SMS
Promo
Post-Purchase
Win-Back
Revenue Reporting
Performance overview for May 1 – May 31
Attributed Revenue
$1,248,390
28.4%
vs Apr 1 – Apr 30
Campaign Revenue
$842,715
24.7%
Automated Flow Revenue
$405,675
32.1%
Planned Sends
46
Scheduled
Revenue Over Time
$150K
$100K
$50K
$0
May 1May 8May 15May 22May 31
Revenue by Campaign Type
Email
$512,34041%
SMS
$274,12022%
Promo
$186,56015%
Post-Purchase
$147,89012%
Launch
$78,2106%
Win-Back
$49,2704%
View full revenue report
