Spend is moving faster than revenueBudgets keep climbing, but sales, pipeline, ROAS, CAC, or payback are not improving enough to justify the next increase.
Performance & Acquisition Services
Turn ad spend into sales and qualified leads
Paid search, paid social, landing pages, creative testing, CRO, and channel expansion across video, display, audio, retail media, and partner-led acquisition — built to turn paid traffic into qualified leads, sales, and clearer next steps.
- Campaigns built around intent, offer, and landing page
- Landing pages and CRO focused on clearer conversion paths
- Reporting that shows what to scale, fix, or stop
When paid acquisition stops making sense
The spend is there. The results are harder to explain. That usually means the issue is not one campaign setting. It is the connection between targeting, offer, creative, landing page, conversion path, and measurement.
Acquisition works when the pieces are connected
Growth Shop plans and builds the acquisition pieces that decide whether paid media works: campaign structure, offer, landing page, creative queue, tracking, reports, and testing cadence. The goal is a cleaner path: launch with less waste, learn faster, and spend where the signal is stronger.
What Growth Shop builds
Use Growth Shop for a focused launch, account rebuild, landing page sprint, creative testing plan, CRO cleanup, reporting setup, or ongoing acquisition operating cadence.
Paid media planning & campaign management
Campaign work with clear structure, channel logic, targeting, budget rules, launch discipline, and a measurement plan before spend goes live.
- Paid search, paid social, video, display, audio, retail media, and partner-led acquisition planning
- Campaign architecture, naming, budgets, targeting, exclusions, and pacing logic
- Google, Microsoft, Meta, LinkedIn, YouTube, display, CTV, podcast/audio, retail media, and related platform support where appropriate
- Launch checklists, tracking QA, budget monitoring, optimization notes, and performance readouts
Media mix & channel strategy
A practical plan for where acquisition budget should go, what each channel is responsible for, and what needs to be true before expanding beyond search and social.
- Channel fit assessment across search, social, video, display, audio, retail media, affiliate, and partner channels
- Budget allocation recommendations by goal, audience, offer, and funnel stage
- Channel role definition for demand capture, demand creation, retargeting, and conversion support
- Measurement expectations, test design, and decision rules before launch
Paid Social
Paid social support for demand creation, retargeting, and offer testing across channels such as Meta, LinkedIn, and other platforms where the audience makes sense.
- Audience and offer planning
- Prospecting and retargeting structure
- Hook, angle, and copy testing
- Budget, placement, and pacing logic
- Creative fatigue and performance review
Landing Page Development
Campaign-specific landing pages that make the offer clear, reduce friction, and push the visitor to the right action.
- Page architecture and wireframe
- Website copy and CTA structure
- Form, proof, FAQ, and objection handling
- Build guidance or page buildout
- Mobile and desktop QA
Creative Planning & Development
Creative planning that turns scattered ideas into testable ads, copy, and asset briefs.
- Angle and hook matrix
- Ad copy variants
- Creative briefs and production specs
- Static, video, and message testing plans
- Learnings log for what to repeat or drop
Performance Testing & CRO
A testing program that prioritizes fixes with a clear hypothesis, metric, owner, and decision rule.
- CRO audits and friction analysis
- Offer, CTA, form, and page tests
- A/B test plans when traffic supports them
- Prioritized backlog and launch sequence
- Test readouts and next actions
Funnel Analysis & Reporting
Reporting that connects spend, traffic, conversion, revenue, or lead quality so the team knows where to act.
- Funnel reporting workbook or dashboard
- UTM and conversion event QA
- Landing page and campaign performance readouts
- Budget pacing and channel priorities
- CRM, ecommerce, or analytics exports as needed
Channel expansion without wasted spend
Search and social are usually the starting point. They are not the whole acquisition plan. Growth Shop helps decide when additional channels deserve budget, what each channel should be used for, what creative it needs, and how performance should be measured before money gets spent.
YouTube & online video
Video campaigns for education, retargeting, product demonstration, offer testing, and demand creation — planned around the audience, hook, landing page, and measurement plan before launch.
- YouTube campaign planning and launch support
- Video angle matrix, scripts, hooks, and cutdown requirements
- Retargeting, sequencing, and audience exclusions
- View-through, assisted-conversion, and landing page performance review
CTV / OTT & streaming video
Streaming video can extend reach and create demand, but it should not be treated like magic direct response. Growth Shop helps pressure-test whether CTV makes sense, what the test should prove, and how performance should be read.
- CTV / OTT fit assessment and test planning
- Audience, geography, inventory, budget, and frequency recommendations
- Creative requirements and platform or vendor coordination
- Incrementality, lift, assisted-performance, or post-view reporting direction
Display, programmatic & retargeting
Display works best when it has a specific job: retarget high-intent visitors, support account-based campaigns, extend reach, or reinforce a clear offer. Growth Shop helps define that job before the spend starts.
- Prospecting vs. retargeting role definition
- Audience exclusions, frequency caps, placements, and brand-safety checks
- Static, responsive, native, and display creative direction
- Programmatic or display launch planning and performance review
Podcast & streaming audio
Audio can work when the audience is specific, the message is memorable, and the CTA is realistic. Growth Shop helps structure podcast and audio tests around the offer, placement, tracking, and follow-up path.
- Podcast and streaming audio channel fit assessment
- Host-read, produced spot, promo code, and offer planning
- Vanity URL, UTM, post-listen search lift, and assisted measurement setup
- Placement, audience, and readout recommendations
Retail media & marketplace ads
For ecommerce and product-led businesses, acquisition often happens where people already shop. Growth Shop helps connect retail media, marketplace ads, product pages, offers, and reporting so spend is tied to real purchase behavior.
- Retail media and marketplace opportunity assessment
- Product, SKU, margin, audience, and budget prioritization
- Product page, feed, catalog, and offer alignment
- Campaign readout structure by spend, sales, efficiency, and product performance
Affiliate, partner & creator-led acquisition
Not every acquisition channel needs to run through auction media. Growth Shop helps structure affiliate, partner, creator, and whitelisted creator campaigns around clear offers, tracking, landing pages, and performance readouts.
- Affiliate, partner, or creator acquisition planning
- Creator brief, paid amplification, and whitelisting support
- Promo code, UTM, landing page, and reporting setup
- Partner performance review and optimization notes
Common performance & acquisition projects
Focused projects for cleaning up existing acquisition work or testing the next channel with a clear job and measurement plan.
- Channel mix audit and budget allocation recommendation
- YouTube or video campaign launch plan
- CTV / OTT test plan and measurement setup
- Display, programmatic, or retargeting campaign cleanup
- Podcast or streaming audio test plan
- Retail media or marketplace ads opportunity assessment
- Affiliate, partner, or creator acquisition sprint
- Paid media audit and rebuild
- Landing page and CRO sprint
- Funnel reporting setup
What you get
Engagements are scoped around the problem, but the work should leave behind usable assets the team can launch, measure, and keep improving.
- Channel expansion plan
- Recommendation for which acquisition channels are worth testing next, what each channel should be used for, required creative, landing page needs, budget range, measurement approach, and launch requirements.
- Media mix recommendation
- Practical budget and channel guidance across demand capture, demand creation, retargeting, and conversion support, with clear reasoning for where spend should increase, decrease, pause, or stay focused.
- Audience and retargeting map
- View of prospecting audiences, retargeting pools, customer exclusions, suppression lists, account lists, lookalikes, and channel-specific audience rules so campaigns do not compete with or inflate each other.
- Channel test brief
- Test plan for a new acquisition channel, including the audience, offer, creative requirements, landing page path, tracking setup, primary metric, secondary signals, budget, timing, and decision rules.
- Acquisition audit and priority roadmap
- A clear read on what is wasting spend, where conversion is breaking down, and which fixes should happen first.
- Campaign build or rebuild
- Campaign architecture, naming, targeting, budgets, ad groups or ad sets, exclusions, launch checklist, and QA notes.
- Landing page brief or buildout
- Audience context, offer, page modules, copy, CTA, proof elements, form requirements, and tracking needs.
- Creative test matrix
- Hooks, angles, ad copy variants, asset requirements, audience notes, and decision rules for what to keep, revise, or stop.
- CRO backlog
- Prioritized fixes across message match, page friction, form barriers, mobile usability, CTA clarity, proof, and tracking gaps.
- Testing roadmap
- Prioritized test backlog with hypothesis, owner, required assets, primary metric, run window, and next action.
- Funnel report or dashboard
- A view of spend, traffic, conversion points, landing page performance, cost efficiency, and where attention should go next.
- Performance readout
- Concise summary of what launched, what changed, what is working, what is not, and what should happen next.
- Measurement QA documentation
- UTMs, event checks, conversion tracking review, reporting definitions, and campaign-to-page tracking consistency.
- Operating documentation
- Naming rules, QA checklist, testing log, launch notes, and recurring performance cadence.
Common ways to use Growth Shop
Bring in Growth Shop when acquisition work needs a clearer plan, faster execution, and better visibility into what should change next.
Paid media audit and rebuild
Find the wasted spend, clean up structure, rebuild the account logic, and create a clearer optimization cadence.
Campaign launch
Plan and launch paid search or paid social campaigns with the right offer, landing page, creative inputs, tracking, and QA.
Landing page and CRO sprint
Improve a campaign page or high-value conversion path with sharper messaging, cleaner page structure, better CTAs, and prioritized friction fixes.
Creative testing sprint
Build a practical queue of hooks, angles, copy variants, briefs, and decision rules so creative testing stops being random.
Funnel reporting setup
Create a reporting view that connects campaigns, landing pages, conversion points, spend, and revenue or lead quality signals.
Ongoing acquisition support
Run the weekly or monthly rhythm for campaign priorities, creative tests, landing page improvements, pacing, readouts, and next actions.
When to bring in Growth Shop
- You have hit a ceiling in search or social and need a disciplined way to test the next acquisition channel.
- You are considering YouTube, CTV, podcast, display, retail media, affiliate, or creator-led campaigns, but do not know which channel deserves budget.
- Retargeting, prospecting, and brand awareness spend are mixed together, making performance harder to trust.
- Video, audio, or display campaigns are being discussed without a clear offer, landing page, or measurement plan.
- You need acquisition recommendations that account for budget, creative resources, funnel stage, sales cycle, and reporting limits.
Tools & systems
Growth Shop works inside the tools most teams already use, with an emphasis on clean setup, practical execution, and performance visibility that supports better decisions.
- Paid media and acquisition platforms
- Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube, Google Display Network, display and programmatic platforms, CTV / OTT platforms, podcast and streaming audio networks, retail media networks, marketplace ad platforms, affiliate or partner platforms, and creator amplification workflows where appropriate.
- Analytics and measurement
- GA4, Google Tag Manager, UTMs, conversion events, platform reports, landing page analytics, and CRM or ecommerce exports.
- Landing pages and web systems
- Shopify, Webflow, WordPress, custom sites, landing page builders, and implementation-ready page briefs.
- Creative and testing workflow
- Creative briefs, ad copy matrices, landing page wireframes, CRO backlogs, production specs, and test management docs.
- Reporting and planning
- Google Sheets, Looker Studio, campaign trackers, pacing views, performance readouts, and testing logs.
- Audience, feed, and partner systems
- Customer lists, suppression audiences, product feeds, CRM exports, offline conversion imports, affiliate tracking, promo codes, UTMs, partner reporting, and audience sync workflows.
Get started today
Make paid spend easier to scale
Bring in Growth Shop to fix the campaign, page, creative, tracking, and reporting gaps that make acquisition expensive to manage and hard to improve.