Campaign Strategy & Planning
Acquisition plans tied to clear business outcomes.
- Channel planning
- Budget allocation
- Audience strategy
- Funnel priorities
Hands-on growth, ecommerce, web, and reporting support.
Paid Media, Performance & Acquisition
Paid search, paid social, landing pages, creative testing, CRO, and channel expansion support built to cut wasted spend and improve conversion.
Campaign Builds & Structure
Clean account setup that is easier to manage and measure.
- Campaign structure
- Audience setup
- Keyword planning
- Budget pacing
Landing Pages & Conversion Paths
Pages and next steps built for paid traffic.
- Campaign landing pages
- Offer alignment
- Form strategy
- Thank-you paths
Tracking & Attribution
Cleaner measurement from click to conversion.
- UTM structure
- Pixel and event setup
- Conversion tracking
- CRM source mapping
Creative & Offer Testing
Structured tests for better message and offer fit.
- Ad copy testing
- Creative direction
- Offer testing
- Audience-message fit
Reporting & Optimization
Readouts that show what to adjust next.
- Spend pacing
- CPL and CAC views
- Channel performance
- Actionable next steps
Lifecycle, Email & Automation
Lifecycle, email, and automation support for campaigns, flows, segmentation, ESP cleanup, reporting, and retention programs built to convert more leads and bring customers back.
Campaigns & Messaging
Planned sends with a clear audience, reason to send, offer, next step, and readout.
- Promotional, educational, launch, newsletter, and customer-update campaigns
- Campaign calendar, campaign themes, offers, send timing, and audience rules
- Copy direction, template/module requirements, QA, and performance notes
Automated Lifecycle Flows
Triggered paths that follow up when timing matters and stop when they should.
- Welcome and nurture sequences
- Browse, cart, form, trial, and consideration follow-up
- Post-purchase, replenishment, cross-sell, referral, review, winback, and reactivation flows
- SMS, push, and transactional message coordination when the tools and consent path support it
Segmentation & Data Capture
Audience logic that makes messages more relevant and easier to manage.
- Lifecycle stage, behavior-based, order-based, and product-interest segments
- Suppression rules, exclusion logic, frequency guardrails, and targeted message paths
- Lead forms, preference capture, signup paths, and customer data cleanup
- Shopify, CRM, ESP, form, and subscription data rules needed for better targeting
Deliverability & List Health
Support for cleaner sending practices so the program can keep reaching the right people.
- Engaged, inactive, suppressed, and reactivation audience logic
- List hygiene, sunset policy, and send-frequency guardrails
- Preference center, unsubscribe path, and consent-aware messaging notes
- Domain/authentication readiness checks and deliverability risk notes where needed
Reporting, Testing & Optimization
Readouts that show what launched, what changed, and what deserves the next test.
- Campaign and flow performance views
- Revenue, conversion, repeat-purchase, cohort, and lifecycle-stage reporting where data allows
- A/B testing plans for subject lines, offers, timing, audiences, modules, and flow paths
- Optimization backlog and concise performance readouts
ESP Cleanup, Setup & Migrations
Cleanup and documentation that make lifecycle work easier to run after launch.
- Klaviyo, ESP, CRM, and marketing automation setup or cleanup
- Flow, list, tag, template, and naming convention cleanup
- Migration support for core campaigns, flows, templates, and reporting views
- QA checklists, launch notes, and maintenance documentation
Analytics & Reporting
Practical analytics and reporting support that makes marketing numbers trustworthy, easier to explain, and useful in weekly decision-making.
Dashboard Builds
Clear reporting views for teams and leadership.
- Executive KPI dashboards
- Channel performance views
- Funnel conversion dashboards
- Revenue and pipeline reporting
Performance Readouts
Summaries that explain what changed and why.
- Weekly performance summaries
- Monthly reporting readouts
- Campaign impact reviews
- Action notes and recommendations
Funnel & Conversion Reporting
Visibility into where performance improves or breaks.
- Lead funnel visibility
- Conversion path reporting
- Stage movement analysis
- Drop-off point reviews
Attribution & Source Tracking
Cleaner source data for better decisions.
- UTM structure reviews
- Lead source reporting
- Campaign attribution cleanup
- CRM source alignment
Data Cleanup & QA
Cleaner inputs so reports are easier to trust.
- Field and source audits
- Tracking gap checks
- Report input validation
- Data quality cleanup
Testing & Optimization Reporting
Readouts that turn test results into action.
- Test result summaries
- Variant performance tracking
- Lift and impact reviews
- Next-test recommendations
CRM & Data Solutions
Practical CRM, integration, audience, and data-flow build support for making GTM systems connect cleanly.
CRM Cleanup
Better structure for records, fields, and usage.
- Field and property cleanup
- Duplicate record review
- Contact and account hygiene
- Naming convention cleanup
Lead Management
Cleaner paths from capture to follow-up.
- Lead routing rules
- Source capture logic
- Lifecycle status updates
- Sales handoff requirements
Pipeline & Lifecycle Logic
CRM structure that matches the actual business process.
- Lifecycle stage definitions
- Deal stage cleanup
- Funnel progression rules
- Contact and account logic
Forms & Data Capture
Front-end inputs that create cleaner CRM data.
- Form field strategy
- Hidden field setup
- Preference capture paths
- Consent-aware data collection
Automation & Workflows
Workflow logic that reduces manual follow-up.
- Workflow cleanup and rebuilds
- Task and alert triggers
- Follow-up automation rules
- Operational process support
Documentation & Governance
Clear rules so the system stays usable.
- Field definition documentation
- CRM process notes
- Naming and usage rules
- QA checklist creation
Web Development
Web development for marketing pages, Shopify customization, front-end builds, forms, integrations, and lightweight custom tools that help growth work launch cleanly.
Website Builds
Marketing sites and pages built for clarity, credibility, and conversion.
- Full website builds
- Landing page builds
- Service and resource pages
- CMS templates and sections
Website Updates
Practical improvements without a full rebuild.
- Page/landing page development
- Section and module builds
- Responsive/mobile optimization
- UI/UX improvements, graphics & animation
Conversion Path Improvements
Sharper paths from visitor to next step.
- CTA placement reviews
- Form flow improvements
- Page structure cleanup
- Proof and trust sections
CMS & Content Systems
Cleaner systems for publishing and maintaining content.
- Blog and resource setup
- CMS field structure
- Template updates
- Reusable content modules
Tracking & Integrations
Web setup that supports cleaner measurement.
- Analytics tag setup
- Form tracking connections
- CRM integration support
- Event measurement setup
QA & Launch Support
Checks that keep pages working correctly.
- Mobile and browser QA
- Link and form testing
- Page speed review
- Launch checklist support
Ecommerce & Shopify Development
Shopify storefront, product, merchandising, subscription, integration, and ecommerce growth support for teams that need senior execution.
Shopify Store Updates
Store improvements for merchandising and conversion.
- Theme and section updates
- Navigation cleanup
- Homepage improvements
- Store QA before launch
Product & Collection Pages
Cleaner paths for browsing and buying.
- Product page improvements
- Collection page structure
- Variant and option setup
- Merchandising logic support
Cart & Checkout Paths
Fewer points of friction before purchase.
- Cart experience review
- Checkout friction reduction
- Promo and discount logic
- Trust element placement
Apps & Integrations
Cleaner setup across the Shopify tool stack.
- App setup and cleanup
- Subscription app support
- Reviews and loyalty tools
- Data sync checks
Ecommerce & Shopify Builds
Storefronts built for easier shopping, cleaner merchandising, and better conversion.
- Shopify store builds
- Theme setup and customization
- Product and collection structure
- Cart and checkout QA
Ecommerce Reporting
Views that connect store activity to performance.
- Product performance reporting
- Revenue and margin views
- Repeat purchase tracking
- Store operations dashboards