Lifecycle8 min read
Welcome flow vs nurture flow: what is the difference?
A welcome flow controls the first impression. A nurture flow supports a more specific consideration, repeat purchase, or education path.
Answer preview
A welcome flow is the first automated sequence after signup, account creation, or another onboarding point. A nurture flow is a longer educational sequence triggered by behavior, segment membership, product interest, source, or lifecycle status when the customer needs more context before the next action.