Lifecycle9 min read
What email automations should every ecommerce store have?
Most ecommerce stores need a practical lifecycle base layer before advanced personalization: welcome, abandonment, post-purchase, review, replenishment, winback, and sunset paths.
Answer preview
Every ecommerce store should start with seven core email automations: a welcome flow, browse abandonment, cart or checkout abandonment, post-purchase education, review or referral request, replenishment or cross-sell, and winback with a sunset path.