Lifecycle9 min read
What to QA before launching an email automation
Email automation QA is operational risk control: a broken flow can keep sending the wrong message, product, discount, or tracking data until someone catches it.
Answer preview
Before launching an email automation, QA the trigger, flow filters, audience exclusions, timing, send controls, dynamic content, personalization variables, product blocks, links, discount codes, UTM tracking, sender details, unsubscribe behavior, legal footer, mobile rendering, plain-text version, suppression logic, and reporting.