Web & Ecommerce9 min read
How to audit a landing page before paid traffic
Before paid clicks go live, the landing page has to prove that the message, offer, conversion path, tracking, and handoff can hold the traffic.
Answer preview
Before launching paid traffic, audit the landing page against seven gates: ad-to-page message match, offer clarity, conversion path, mobile speed, tracking and UTMs, CRM or ecommerce handoff, and policy, trust, and accessibility requirements.