Growth Strategy10 min read
Paid search vs paid social: which should you fix first?
The first paid media fix should follow the clearest evidence of leakage, not a preference for one channel over another.
Answer preview
Do not start by asking which channel is better. Start by asking where qualified demand is leaking. Fix measurement and shared landing page or funnel issues first, then fix paid search when high-intent queries are being wasted or paid social when the audience, creative, or conversion signal is too weak.