Web & Ecommerce9 min read
How to prioritize CRO tests when everything looks broken
CRO prioritization gets easier when the backlog is split into direct fixes, testable hypotheses, research questions, and low-impact distractions.
Answer preview
Prioritize CRO tests by decision type first. Fix broken tracking, defects, compliance issues, and obvious blockers. Research unclear user problems. Test uncertain ideas with enough traffic and impact to read. Ignore low-impact items that will not change a meaningful decision.