Blog tag

conversion tracking

Articles and practical resources connected to conversion tracking.

Paid media tracking problems that distort performance

Paid media can look broken when the tracking chain loses click IDs, fires the wrong event, misses CRM outcomes, or compares reports with different rules.

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The most common paid media tracking problems are lost click IDs, conversion events firing on the wrong action, consent mode mistakes, disconnected GA4 imports, duplicate browser and server events, missing offline lead quality, and reports that compare systems with different attribution rules.

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Growth Strategy12 min read

Paid media launch checklist: how to prevent wasted spend before ads go live

A useful paid media launch checklist protects budget by checking measurement, conversion paths, campaign setup, and first-week monitoring before activation.

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A paid media launch checklist prevents wasted spend by creating three gates before activation: measurement readiness, conversion path readiness, and campaign setup readiness. Ads should go live only when clicks reach the right page, conversion events fire, source data is preserved, forms or checkout work, budgets are controlled, and the first monitoring window has an owner.

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